Marketing Plan Oberoi Hotels In Mumbai

Marketing Plan Oberoi Hotels In Mumbai A luxury 5-star business hotel, The Oberoi, New Delhi provides over 250 rooms and suites. It features the best of restaurants, a well-equipped business center and a rejuvenating spa experience. In addition the dedicated service makes the hotel popular with business and leisure travelers. Bearing a blend of traditional and colonial style, the rooms are done up with traditional Indian art and handicrafts and also appointments from Europe. The hotel has taken care to ensure there is no compromise on luxury, so a perfect balance of modern luxury and traditional charm has been achieved. Regally appointed baths and specially prepared toiletries add well to the luxuries offered. Guests can choose rooms with different views, the most popular being pool-view or golf course-view rooms. Amongst the most luxurious, the Kohinoor suite is the most luxurious. The Oberoi offers perfect rejuvenating experiences for the guests. A 9000 square area of the hotel dedicates itself to make you feel relaxed and get rejuvenated. The Oberoi Spa features a therapy suite, an Ayurveda therapy room and a hydrotherapy room for Vichy shower. For those who love to take laps, the hotel has temperature controlled outdoor swimming pool which allows you to swim in all seasons. Designed to suit the needs of the class business travelers, the hotel is well-appointed with all requirements for the same. It offers to guests conference rooms with a capacity to accommodate around 300 people, business centers with all modern facilities and other business facilities. Company Overview The Oberoi, Mumbai Located in the citys prime business and shopping district of Nariman Point, The Oberoi, Mumbai has been completely redesigned to be the ultimate destination for contemporary style and luxury in the city. Overlooking the Arabian Sea, the hotel welcomes you with space and serenity. Luxuriously appointed guestrooms have been meticulously planned with a host of innovative features using the latest technology. The Oberoi, Mumbai is located on Marine Drive, the famed boulevard along the coast in South Mumbai. An hours drive from the airport and only minutes away from the business, financial and entertainment districts, the hotel is also well located to visit the citys tourist attractions. The hotel offers a rich variety of dining experiences ranging from an all day dining restaurant serving global cuisine, to an Italian Restaurant and a signature Indian restaurant under the direction of a Michelin starred chef. An ideal location for business meetings and conferences in Mumbai, venues range from private meeting rooms at the 24-hours Business Centre to the conference rooms on the top floor of the hotel offering sweeping views of the Arabian Sea. Recreational facilities include an outdoor heated swimming pool, a fitness centre and a full service Oberoi Spa. The Spa and the Fitness Centre are open 24 hours. Complemented by Oberoi Hotels legendary service delivered by caring staff, The Oberoi, Mumbai is the ideal hotel for discerning business and leisure travellers. http://ezinearticles.com/?The-Oberoi-Hotel,-New-DelhiBlending-Business-With-Pleasureid=2320861 Our brands: Business Hotels The Oberoi, Calcutta The Oberoi, Mumbai The Oberoi, New Delhi Leisure Hotels: The Oberoi sahl Hasheesh The Oberoi Rajvillas The Oberoi Madina Wildflower Hall, Simla Current Situation Macro Environment (PESTEL Analysis) Economical The economy of UK has been getting back to the normal position as there are significant amount of increase in the tourists visiting the major cities of London as well the rest of the United Kingdom and so with the migrants from different parts of the world for jobs which would thus lead to a overall increase in the economy of the UK. Initially there need to be a high investment in purchase of building up of the vessel which would be covered under the financial capabilities of the Intercontinental group of hotels as there has been a gradual stability and increase in the economy of the Intercontinental Group of Hotels InterContinental Hotels was the main talking point yesterday as London started the new year with a bounce. InterContinental climbed 6.3 per cent to 597Â ½p after a unit of Hong Leong, the Asian conglomerate that owns Thistle Hotels, declared a 3 per cent stake. As it has been seen that the due to the economy crisis of recession there were many job losses which has left out the skilled workers out and away from their jobs but as now clearing of the overall debts of all the world economy there has been a significant growth in the economic factors as well many job openings And as seen now there is an substantial increase in Tourism sector which would be quiet related to concept of hospitality on board of Intercontinental Blue Retreat and thus would be easier to find experienced labour http://www.ft.com/cms/s/0/569a38fa-d937-11dd-ab5f-000077b07658.html Political In Britain there is new Liberal Democrats Government which will now bring on new rules and regulations on the have a change in taxation policy in correspondence to the present taxation policy on Britain The main focus of the government is to reduce the carbon credits by reducing the carbon emissions and such elements leading towards global warming. This means there will be an increase in the fuel costs by imposing taxes over it which will directly effect on the driving of the motor vessel of Intercontinental Blue Retreat which may have a long journeys of a week from Britain to Caribbean, Mexico, Bali, Dubai at initial and thus expanding with the themed holiday retreats so the taxation rates are the major concern in considerations with the fuel as well as the service taxation rates which are to be revised Socio Cultural Environment Since the time trend of cruise travel came into existence the cruise liners have been a status symbol for a frequent leisure traveller who had the power to spend high amount for his travel. It was only the upper class of the society who could have afforded to travel with leisure on board but since the concept of travel with leisure had been came into existence promoting varied tourist countries and attractions it has been quiet affordable for the working class and became a means of themed travels just instead of travel with leisure The average age of tourists travelling varies now from the young age group to the old age group varying from 15 55 for the purpose of visiting places over the world for holiday purpose Technological Factors The advancements in the cruise liners for facilitating the tourist with all the facilities throughout the journey. The major concerns in the cruise liners is the technologies to be used for waste management and water preservation and storage as well the oil or waste spills in the sea which are to be looked as major concerns.Some of the cruise liners are already implementing Water saving technologies are found throughout cruise ships, such as vacuumed toilets and low-flow faucet aerators on water outlets. In minimising emissions, is also looking at ways to reduce the amount of fuel used. As well as designing more fuel-efficient itineraries, the cruise line is pilot-testing a computer system that will make vessels more aerodynamic and lessen fuel consumption and have to further reduce sulphur oxide and nitrogen oxide emissions and particulate matter over the next decade in accordance with MARPOL Annex VI, revised in 2008, which relates to air pollution. Some cruise lines are already implementing scrubber technology on board their ships, a system in which the natural chemistry of seawater is used to scrub the sulphur out of a ships exhaust gases. These technologies are to be implemented and for which the budgeting will the looked over and thus new technologies will be adopted Environmental The cruise ships emit tons of sulphur emissions into the sea on a yearly average. The use of low sulphur-producing fuel which is the most popular means of reducing sulphur emissions in the cruise industry, also comes with some environmental consequences. The process of distilling crude oil to make the fuel leaves refineries with a type of waste fuel that is unusable and thus it leaves back a considerable amount of solid waste. Research is been carried out for viability of solar and wind turbine technology for ships and is set to release a sustainability report soon detailing more solutions for the future which will make the cruise liners eco friendly without disturbing the ecological balance and harming the environment. Legal The introduction of a new cruise liners should consider the various legal terms to be followed up which are imposed and regulated by the Cruise liner International Association (CLIA) along with the legal regulating bodies of the nations the laws and acts such as Design and Construction standards Cruise Vessel Safety and Security Act Sea Environmental law (solid waste/ Toxic / Ballast water / Air Pollution) Sexual assault on Cruise Act Log Book and Crime Reporting Crime Scene Preservation These all rules, regulations and acts are to be considered from formulation a vessel to the onboard safety and security of the consumer http://www.cruiselawnews.com/ Market Analysis According to the projected bar graph there seems to be a substantial increase in the cruise travellers within the coming two years and this would be a very good thing for the Intercontinental Blue Retreat The Cruising has become a major part of the tourism industry as well as for onboard hospitality accounting for with over 18 million passengers carried worldwide in 2010. The worlds largest cruise liner is Royal Caribbean which would be the major competitor for the Intercontinental Group. The industrys rapid growth has seen nine or more newly built ships catering to a North American clientele added every year since 2001, as well as others servicing European clientele. Smaller markets, such as the Asia-Pacific region, are generally serviced by older ships. These are displaced by new ships in the high growth areas. so the Intercontinental with its new vessel would initially grab on the European market and then with the themed holidays and thus moving towards the far east http://en.wikipedia.org/wiki/Cruise_ship Using Micheal Porters five force analysis model it will help us to classify the major five forces for the Intercontinental Blue Retreat Competitive Rivalry There is an existing high density of cruise liners along with a increase in 32 new vessels in the coming three years which will lead to increase in vessels and so creating a port reserving problems along with the shortage of ports for existing cruise vessels There has been a competitive rivalry between the major cruise liners in the past few decades in accordance with the on board services they offer to attract the customers along with the varied experiences for the cruisers to remember with Threat of New Entrants Though there are 11 new cruise vessels to be launched in 2011 there is a level of threat of entrants in luxury cruise market .The easiest way to enter the cruise industry appears to be via mergers, acquisitions, and takeovers. There are essentially three cruise market segments: contemporary, premium, and luxury. Along with these types of cruises comes varying levels of service and expertise. The high cost of training and maintaining exceptional employees for their shops, casinos, entertainment, hotel staff, world class chefs, and of course the maritime staff requires a parent company with vast financial resource. Therefore the threat of new entrants is substantial. As the similar marketing strategies can be applied over but the other large group of hotels Threat of Substitutes The cruise industry holds a unique position in that the threat of a substitution by another vacation activity by the current consumer market seems likely to be high with the pioneering cruise companies such as Royal Caribbean, Carnival in the cruise tourism. Family cruises are also growing in popularity. a cruise vacation is generally cheaper than a traditional vacation package. Many lines offer package airfare and cruise rates to their customers. An increasing number of lines are expanding their ports of call and destinations to please the demands of todays diverse cruise market. According to a survey 25 ships from major cruise lines from three more than last year is now carrying about 10% more passengers. All this means more choices for travellers. And thus increase in competition with the existing pioneering cruise companies and increasing a threat of substitution with Intercontinental Blue retreat Bargain Power of Suppliers A rise in fuel prices has been quite costly for the cruise industry, who are not only directly affected by fuel cost for running their own ships, but must raise ticket prices to cover the increase cost of flying due to high fuel prices and a hike in airfares. Quality, dependability on suppliers are vital in order to ensure repeat cruisers. If the food was good on the first cruise, consumers expect it to be up to par each time they cruise. This goes for advertising too. Carnival was the first cruise line to use television ads to promote itself. Travel services also play an important role in promoting and fulfilling cruise reservations. the bargain power of the suppliers in regards to fuel , food , supplies is likely to be high which needs an proper evaluation in accordance with the service contract for constant supply of the resources. Bargaining Power of Customers Cruise travellers have many different lines to choose from, each offering a slightly different variety of service on cruising. Most cruise lines target middle class travellers with the grand ocean liner experience. The first time travellers or cruisers are offered along in by moderately priced air and cruise package rates. Often one can buy a cruise vacation anywhere form $125-$250 per person, per night. Most hotel stays in major cities are more expensive per night, not including transportation as well as food. Along with low priced package rates, consumers are also demanding a unique vacation experience which would create a difference in their normal vacations . Now cruises appeal to a younger, hipper audience, and its easy to see why. Modern cruise ships are being more like floating resorts, offering everything from Casinos, spas and gyms to in-line skating and Rock-climbing walls. Cruising is the fastest-growing segment of the travel Ships also stop at more ports, with over 1,800 destinations worldwide to choose with. So does the bargain power of cruisers increase along with having wide options of cruise liners to choose from. Customer Analysis (current and targeted) There has been a rapid growth in number of UK cruise passengers travelling by cruise liners which have effectively been doubled in just eight years. The cruise report makes the prediction based on estimates by the UK Passenger Shipping Association that 1.35 million cruises were booked by UK residents last year, with a rise of 15% to 1.55 million predicted for this year. Now cruises are attracting to a younger, hipper audience, Modern cruise ships are being more like floating resorts, offering everything from Casinos, spas and gyms to in-line skating and Rock-climbing walls. Cruising is the fastest-growing segment of the travel Ships also stop at more ports, with over 1,800 destinations which would certainly lead to increase in the family travellers and young travellers which would create a trend for them to travel in luxury The base target of the Intercontinental group would be to create a difference on their cruise liners along with the generation trends. initially it will be launched starting the voyage from UK to Mexico, Caribbean Islands, and covering 1 voyage to Bali and Asian country parts. the motive would be to create a difference in hospitality as intercontinental is following the concept of making customer happy and to create great hotels guest love http://www.travelweekly.co.uk/Articles/2008/02/13/26646/uk-cruise-market-to-hit-two-million-passengers-by-2012.html Internal Environment The potentials of Intercontinental Blue Retreat Strengths: Good financial stability of the brand Customer loyalty Large database of Intercontinental customers Pioneers in Hospitality since long time Luxury Brand image along with all 9 brands of intercontinental group Assured clientele Weaknesses: Higher fixed cost Onboard service is labour intensive Seasonality of ship usage Weak environmental policies Long lead time for ship delivery before introduction in the market Competitive industry with other pioneering cruise liners High fuel and maintenance cost Opportunities: Expected 11 more ships in next four years Only 8 % have taken over in the tourism sector by cruise lines Ageing population wants relaxing vacations Multilingual staff for language efficiency which can be picked over within from the properties over the world ships for mergers or acquisitions from existing vessels due to brand power Threats: Maturing industry Overcapacity of vessels in the sea Rate of growth might slow down Expected growth of 6.3 % in coming year Tight regulations in voyage and cruise laws Other cruise companies to increase their vessels in next years by acquisitions Competitive advantage The aim is to build a sustainable competitive advantage could be achieved by Intercontinental Blue Retreat through the Intercontinental Hotels resorts groups economy and their pioneering performance in past few decades acquiring over 6 major brands within Brittan and world over . Possessing extensive knowledge of the UK market and existing extensive research into consumer behaviour they can offer a holistic service supported by the groups expertise in customer service. Intercontinental already has a guest loyalty card of which the regular guests or customers can avail of the discounted rates on the voyages or themed holidays with family and friends also can avail business facilitation with intercontinental business jets for conferencing. Intercontinental blue retreat would formulate a cruise theme trip along with the hotel stays at intercontinental resorts at varied location along with hampered gift packages for the loyal customers or frequent customers and offering business coaches for business class within the cruise and pioneering the cruise liners Mission Vision and core values of INTERCONTINENTAL HOTEL GROUP Mission: To create great hotels guests love. Vision: To build the hotel industrys strongest operating system focused on the biggest markets and segments where scale really counts. Core Values: Do the right thing Show we care Aim higher Celebrate difference Work better together Mission Vision and Core values of INTERCONTINENTAL BLUE RETREAT Mission: To create best cruise guest would love. Vision: to build up the pioneering voyages with a great customer satisfaction maintaining the higher scales in the cruise tourism sector Core Values: Do the best for the guest Show the care through better service on board Be pioneers Work unitedly Create valuable difference Introduction of INTERCONTINENTAL BLUE RETREAT The cruise vessel of Intercontinental would be introduced in summer 2010 from south Hampton port of Great Britain and the first voyage would be with grand opening to Caribbean island. The vessel would be initially advertised with the in-house marketing from all the brands of intercontinental group and along with a in-house reservation desk in the lobby of every hotel as travel desks at the lobby which would help make aware the brand loyal guests with the pre launching of luxury cruise The Marketing Strategy (Marketing Mix) Product: The product being a service product it has to be generally promoted based on the brand image of the hotel so as to facilitate loyal customers with the efficient and luxurious on board service at the intercontinental Blue retreat Price: The price of the voyage would be as along with the luxury with an offered discounted rate to the loyalty card members of intercontinental group and along with a discounted rate for the first 200 reservation special family and themed packages with a special rated with over the chosen destination in accordance to promote the voyages Place: The cruise vessel of Intercontinental would be introduced in summer 2010 from south Hampton port of Great Britain and the first voyage would be with grand opening to Caribbean island. The vessel would be initially advertised with the in-house marketing from all the brands of intercontinental group and along with a in-house reservation desk in the lobby of every hotel Promotion: The promotions are to carried out at initially by in house promotions by in room pamphlets, advertisements on in room televisions and to the business class by a presentation of advertisement of launching and on a large scale by following Companys own Website Billboards Printed advertisements Direct Mail to business class Loyalty members offers Online media Sales promotions Sponsorship Type of Promotion Method Objective Companys own website Efficient, branded website with online booking facilities. And initial advertised page Provide info Enable online bookings Billboards .billboards at the major transport lines and tourist places along with the airport and stations Create awareness and promote the luxury voyage facilitated for the consumers Printed Advertisements Poster advertisements Ads in publications such as the travel and tourism magazine remind and retain customers about the brands new launch Direct Mail Letters, Pamphlets. Reaching business class segment efficiently Online Media Emails Banners Sponsored links marketing Social media websites comparison websitessites. Utilise the internet to reach as many targeted customers, efficiently as possible, to guide them directly to the online booking system and retain data of customers to avail them with promotions. Sales Promotions In-house promotional stands and desk prior the launch Inform about the luxurious service of the cruise Loyalty members offer Offer with special packages to loyalty card members To increase brand loyalty of customer Sponsor high end events Sponsor high end events with a handful budget. To get relation with the people in events and thus make brand promotions Marketing Strategy: Differentiation Strategy: Intercontinental Blue Retreat should make their cruises more unique and luxurious then other cruise lines making differentiation with the packages or the services provided on board by the pioneering brand in hospitality. Sample of Advertising Critical Reflection I am a graduate in hospitality and tourism management with a relevant experience of one year working with a 5 star property. I have learned marketing in my bachelors but havent related or do not have much relevant experience with the same. It had always seemed interesting subject according to me. Coming from a hospitality background, learning the marketing concepts in depth and relating them with the real world scenario has been a truly worth experience. I was also able to explore the creative side of me while designing of the advertisement which made me think of the several factors which should actually be taken into consideration. My expectation at the beginning of the module was to learn the basic concepts of marketing which are to be used on regular basis on and throughout marketing in any industry. But I have not only learned the core marketing theories but able to apply the theoretical concepts to practical. I feel confident now as i can take any product and formulate a descent marketing strategy. Following a video advert for the designed product line is a concept of learning the advertisement trends of marketing the new product which is quiet interesting. The assignments provided me a tremendous opportunity to apply the gained theoretical knowledge and bring into practice. I have always considered PESTEL analysis and marketing mix as the main tool to analyse a marketing strategy for any product. These both theories provide a concrete base for marketing any product. while designing the product line of my product it became quiet clear and concise to me how anyone can relate effectively use the 4 Ps of marketing mix considering not only the product and place as in usual rather then also looked over the price and promotion of the product which are of major considerations for any product. My concept of promotion of a product was only as advertisement but as i progressed through the coursework i found out that advertisement is just a basic tool of promotion. Whereas promotions can be done in varied different ways to promote the product in market. One of my biggest misconceptions about product placement was cleared in this assignment. I always used to consider the placement of product about an large scale in a hypermarket .as going through the product line of my new product of an chain of hotels to cruise liners was a huge and massive product for which the location on the right place at right time maters a lot as the cruise business is usually termed as seasonal PESTEL analysis helped me to look overall factors which would effect the new product in the existing competitive market. at initial the factors like political, social and environmental factors where not been of much importance in accordance to me but while going through the assignment i realised that these factors to play a major concern in case of INTERCONTINENTAL group of hotels launching a cruise liner. The environmental factors are of major consideration with the legal environmental laws for the cruise liners as to regulations of carbon emission and oil spillages of cruises are considered with different laws which are followed up by the companies Market analysis is an another vital tool to recognise and evaluate the market segmentation of an particular product in the market. as considering the marketing game which initially i found to be worthless. But it proved to be a very effective tool for evaluating the strategies to be applied in accordance to market situations. i always had it in my mind as a key assignment where i have learned to evaluate the market in accordance with the situation of the market and the requirements on the product in the sector. it also helped me to consider major budgeting factor as we in a group where provided with a fix budget. During designing of the product, I had to keep in the mind the existing product portfolio, and the brand image of the company. This was challenging as they act as few factors within which I had the design the product. Placing myself in the shoes of a marketing head, I had to keep in mind the overall marketing strategy of the company, where my product fits in to the plan and how it delivers value to the customers. How would my product differentiated from the other competitors in the market The consumer analysis in the coursework was one of key learning aspects to consider the consumer behaviour along with the consumer buying habits depending upon the several factors such as age, sex, culture, habits, psychology, needs and wants of a customer which helps in formulating a unique products which can be differentiated from the others thus creating a competitive advantage. The purchasing power of customers vary which makes it more difficult for pricing a product accordingly and also that means to me as a marketing person is that I need to keep in mind these various aspects while designing the marketing campaign. Therefore I felt, the customer profiling exercise is a great tool to understand and identify the target segment of the customers. This exercise has enabled and enhanced my understanding of marketing as a tool to figure out the right target segment for the right set of customers and the right campaign that will help promote/sell the product. It was great to know that the intercontinental group of hotels maintain a portfolio of regular and business class consumer as well the loyalty card members. They avail and provide their consumers with a global facilitation with the loyalty card with the all existing 7 brands over round the world. The porters five force analysis which considers the differential factors irrespective to any other theories has helped me through the assignment to consider the situational analysis of the product in the concurrent market as the factors considered such as competitive rivalry, threat of entrants, threat of substitutes are major concerns for the market situation analysis while the bargain power of consumers and suppliers where of not much importance to me unless i evaluated the assignment and came through the situations where such analysis are the major issued as for INTERCONTINENTAL cruise liners had to enter into new market there the supplies such as fuel, food and water suppliers are the major onboard requirements to be considered and suppliers bargain power has helped me to look-over evaluation of any supplier SWOT analysis was useful in clearly highlighting the strengths I can use to promote and position the product, looking to weaknesses how i can improve the defects on the company, opportunities and threats will help me to look on to futuristic considerations. The best thing about the SWOT analysis was that during the process of conducting SWOT for the pioneering brand of Intercontinental Hotels and resorts, I realised that it is a very effective tool to understand a companys position in the overall market. Realizing the benefits of a SWOT analysis I decided to conduct a SWOT analysis on myself. This was even more insightful to me. It clearly helped me understand how I can improve myself professionally and personally. Considering my strengths weaknesses and improve myself After going through the assignment it reminds me of the question which was once asked to us as in a practice session to debate on with Marketing is an art or a science? This now truly makes me feel that it cant be any single piece of the duo pair because the science of the theory is implemented and the form of marketing art helps to implement the science into practical. So it cannot be just the one part of instead both terms compliment each other. During the exercise I felt I have undergone a complete transformation in terms of

Classify Jobs by Type Essay

Have you ever count how many types of jobs? Which job do you prefer to do? Choosing proper jobs are important in our life. If you are familiar with the professional area about your jobs, you could easier find a suitable job. In fact, there are three types of jobs which are educators, creators, and laborers. The first type is educator. The educators’ purpose is that they give knowledge to the people. For example, teachers are one of educator. And they teach and educate people. In the words, they not only teach students knowledge from the book, but also teach them the correct behaviors. Moreover, they guide students how to think about information and how to deal with questions. For example, teacher can teach us a lot of knowledge in our compulsory education. The second type is creative jobs. The creators’ purpose is that they want to bring something new to the world such as industrial designer and movie producers. They create the real things from virtual ideas. They can explain and express ideas from peoples. Also, They can even create the beautiful scene. Moreover, their works can touch people’s heart; for instance, iPhone is made from industrial designer and it is the first smart phone with touch function and Internet. When it appears on the market, it makes people crazy. The third type is laborers. The laborers’ purpose is that they maintain the functions of societies. They are like screws, which mean that they are small, but they play important roles. They are the largest group of human societies. For example, creators invent a great idea, such as iPhone, but it still needs laborers to implement it. Otherwise, just few people can enjoy the iPhone. Although their work looks simple, it is necessary in the society. In conclusion, each job has its unique place. The educator guides people. The creator achieves people’s dreams. The laborers keep the social operation going. All of them are important in our society. In my opinion, I like to be a creative because it is a challenge work.

Essay on Thomas Jefferson - 3378 Words

It all began when Peter Jefferson, an ambitious surveyor, farmer, and mapmaker met Jane Rudolph during his trip to England. They married and moved to the British colony of Virginia. Years later, Thomas Jefferson was born on April 13, 1743 in Albermarle County. He was the third child out of eight. By the age of five, Jefferson began to be schooled, along with his cousins, by a tutor. When he was nine, Thomas Jefferson was sent to a boarding school where he studied French, Latin, and Greek. He spent his vacations at home with his siblings, and first took interest in learning the violin given to him by his father. Tom and his father were quite close, and every time Thomas visited, he and his father would spend hours riding, canoeing, and†¦show more content†¦He finally chose law as his profession and studied under the guidance of George Wythe. Wythe considered Jefferson his favorite pupil out of all others he had taught in his three generations of teaching. Jefferson passed the Virginia Bar exam that lawyers even today must pass, and was officially a lawyer at the age of 24. Instantly, Jefferson received many cases, most of which he won due to Wythe?s great teaching skills. Thomas was a good writer and he wrote several books about his greatest cases. He decided to sell his books since they were worth a great sum. Jefferson had grown to be six feet and two and a half inches tall. That was considered astounding since people were generally shorter and rarely passed six feet during his time. He was slender yet sinewy and had attractive, gaunt features, his complexion was ruddy. Gray eyes and strawberry-blonde hair complete his appearance description. Extremely graceful and suave with a prideful manner, he had an engaging charm. He was emotional, sympathetic, and had intense convictions. There was charisma in his frank and earnest manner. Though he was a poor public speaker who mumbled through his significant orations, his masterful and skilled writing more th an made up for this impediment. Jefferson?s hobbies were fishing, horticulture, riding, playing the violin, botany, and walking. He was also a great architect, inventor, scientist, andShow MoreRelatedWho Is Thomas Jefferson?993 Words   |  4 Pages Who is Thomas Jefferson? Matthew Backlin United States History 1 A CP October 18, 2015 Who was Thomas Jefferson? Most people just think of him as the man who wrote the Declaration of Independence or just one of our many presidents. That’s not the case. Jefferson was more than that, He was a very intelligent man and a loving father and grandfather. Thomas Jefferson was also an inventor and one of the most significant men in the history of makingRead MoreThomas Jefferson And The Constitution911 Words   |  4 Pagesopinions. However Thomas Jefferson the 4th president of the United States also known as the father of the constitution and Alexander Hamilton who was the author of the majority papers written as well as the leading member of the constitutional convention the both of them took part in creating the(factions) that lead to the political systems also known as democracy being introduced. James Madison was the principle intellecteal leader of the constitutional convention while Thomas Jefferson contributedRead MoreEssay on Thomas Jefferson1532 Words   |  7 PagesThomas Jefferson He is best remembered as a great president and as the author of the Declaration of Independence. He also won lasting fame as a diplomat, a political thinker, and a founder of the Democratic Party. Jeffersons interests and talents covered an amazing range. He became one of the leading American architects of his time and designed the Virginia Capitol, the University of Virginia, and his own home, Monticello. He greatly appreciated art and music and tried to encourage theirRead MoreEssay Thomas Jefferson1012 Words   |  5 Pages Thomas Jefferson was born on April 13, 1743 in Albermarle County, Virginia. He was born in a simple four-room house in Shadwell, Virginia, what is now Monticello. His father, Peter Jefferson, was a planter who was a bright, brave, and strong man. His mother was a very gentle lady. She was boring under one of the most distinguished families in the area. His family had prospered since the first Jefferson arrived in America from Whales in 1612. Soon after Jef ferson’s birth, the French and British beganRead MoreThe Contributions Of Thomas Jefferson1474 Words   |  6 Pageshowever, there was a red-haired Virginian who was less than intimidating yet more literate and educated; he was credited for driving the nail in our retaliation against Britain’s lack of representation against the colonists. This man’s name was Thomas Jefferson, a historical figure who wasn’t expected to accomplish much based on his modesty; however, he achieved so many successful pursuits in which the most notable contributions will be included in the following main points: His general background/upbringingsRead MoreThomas Jefferson Essay753 Words   |  4 PagesThomas Jefferson Thomas Jeffersons ideals and beliefs were derived from a deep regard for life, liberty, and freedom. His concept of individual freedoms strongly disagreed with the notion of a guided republic which he believed concentrated a great deal unchecked power among a few people. This could have the potential of tyrannical government that might suppress personal freedoms of any kind especially those of religion, which Jefferson feels very strongly felt should be protected. AfterRead More Thomas Jefferson Essay869 Words   |  4 Pages Thomas Jefferson was born on April 13, 1743 to Peter and Jane Jefferson. His exact place of birth is not known. But it is believed to be about five miles outside of Charlottesville. He had ten brothers and sisters, but many of them died very young. Jefferson was one of two surviving sons. He was sandy-haired, tall, and awkward. His nickname was â€Å"Long Tom.† He really enjoyed outdoor activities, especially riding, shooting, and canoeing. Jefferson was also great musician and a diligent worker whoRead More thomas jefferson Essay912 Words   |  4 Pages Thomas Jefferson was Born on April 13, 1743,on a farm called Shadwell, what is now called Monticello, in the county of Albermarle, Virginia. Jefferson was the third child in the family and grew up with six sisters and one brother. At the age of five, Jefferson was placed by his father, Peter Jefferson, at an quot;English school, for four years, where he developed an interest in botany, geology, cartography, and North American explorationquot;. After English school, was transferred to a Latin schoolRead More Thomas Jefferson Essay1217 Words   |  5 Pagesthat I read is Thomas Jefferson by Norman K. Risjord. This book was published in 1994. The biography I read was Thomas Jefferson and it was very enlightening and informative. The story began in Shadwell, Virginia where Thomas Jefferson was born in 1743 and raised until he was approximately 18. Thomas Jefferson’s parents were well off, but his father died when Thomas was 14. When Jefferson was 17 years old, he got permission to attend the College of William and Mary. Thomas Jefferson did many thingsRead MoreEssay on Thomas Jefferson841 Words   |  4 PagesFrance Was in favor of this Alliance with France Wanted to work with the British Repelled the judiciary Act of 1801 They were all for it Jefferson had dismissed many federalist and judges so they were against it. Part 2: Response Write a 350-word response to the following question: How â€Å"Jeffersonian† was Thomas Jefferson as president? Jefferson doesnt fit neatly into the label Jeffersonian†. Jeffersons commitment to the separation of church and state, his  Virginia Act for Establishing

Government Regulation of First Amendment - Free Essay Example

Sample details Pages: 5 Words: 1552 Downloads: 9 Date added: 2019/04/26 Category Law Essay Level High school Tags: First Amendment Essay Did you like this example? The US Constitution was drafted to ensure the rights of the American people. Every amendment and article that has been added to the Constitution for that purpose of ensuring the protection of every right of American citizens. Since the Constitution was established, there have been many court cases that challenged American citizens rights. Don’t waste time! Our writers will create an original "Government Regulation of First Amendment" essay for you Create order Some of these cases have set precedents for future cases such as Marbury v. Madison (1803), Plessy v. Ferguson (1896), and Miranda v. Arizona (1966). The Declaration of Independence states, among these [rights] are Life, Liberty and the pursuit of Happiness, and the American court system cannot deny nor rule against the rights of the American people. First Amendment Rights The First Amendment to the Constitution states that Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press (Constitution). These rights are guaranteed to be protected by the Supreme Court. Cases that have protected the First Amendment are Tinker v. Des Moines Independent Community School District (1969) and Bethel School District No. 403 v. Fraser (1986). These cases are important to know as an American Citizen because they are referenced in many cases involving freedom of speech, expression, and press. The First Amendment guarantees freedom of religion to every American citizen. However, since America was discovered by Christopher Columbus in 1492, religion has been used to incite violence. The commissioner of the Colorado Civil Rights Commission stated that I would also like to reiterate what we said in the hearing or the last meeting. Freedom of religion and religion has bee n used to justify all kinds of discrimination throughout history, whether it be slavery, whether it be the Holocaust, whether it be†I mean, we-we can list hundreds of situations where freedom of religion has been used to justify discrimination. And to me, it is one of the most despicable pieces of rhetoric that people can use to†to use their religion to hurt others (SCOTUS, 13). The Colorado Civil Rights Commission is no stranger to the First Amendments rights, considering their case against Masterpiece Cakeshop in 2017. Masterpiece Cakeshop vs. Colorado Civil Rights Commission Jack Phillips, owner, and operator of Masterpiece Cakeshop in Colorado refused to bake a cake for Charlie Craig and David Mullins, a same-sex couple, wedding ceremony due to his religious views on homosexual marriage. During that time, Colorado had not legalized gay marriage. State law also allowed storekeepers to decline to create specific messages that they considered offensive to a certain extent. After Phillips declined to make them a cake, the couple filed charges with the Colorado Civil Rights Commission. Their claim was that Phillips violated the Colorado Anti-Discrimination Act which prohibits discrimination based on sexual orientation in a place of business engaged in any sales to the public and any offering servicesto the public. The CCRC referred the case to have a formal hearing before the Administrative Law Judge, who ruled in favor of the couple. However, the ALJ rejected Phillips First Amendment claims saying that requiring him to make a cake for a same-sex couple is a violation of his freedom of religion. According to Douglas Fraleigh, the Christians hold the belief in freedom of speech due to their Hebrew heritage (Fraleigh, 2011, p. 28). In 2017, the case found its way to the US Supreme Court where there was a 7-2 ruling in favor of Masterpiece Cakeshop. Considering that commission sided with the couple and did not act as a neutral, unbiased party, Justice Anthony Kennedy ruled that they had been hostile to Jack Phillips religious beliefs. Legality of the Case When studying this case, some questions considering the religious beliefs of Jack Phillips may rise. What is defined as religious beliefs? An attempt to define religion, even for purposes of increasing freedom of religions, would run afoul of the ?establishment clause as excluding some religions, or even as establishing a notion respecting religion (Lockhart, 1987, p. 1113). If the Communist Party claimed religious status during the Red Scare, would the criminal syndicalism laws that limited free speech have passed (Mineshima-Lowe)? One could argue that systems such as Communism explain the meaning and purpose of life, therefore, it fits the status quo of a religion. Another could argue that Democracy and Fascism could also be defined as religions because they fit that description. When defining religion, one must look at one of the philosophers who inspired the US Constitution, John Locke. John Locke religious views would limit religious freedom to forms of worship that have no dest abilizing political consequences (Kessler). In that case, the religious views of Jack Phillips seem to fit that description. With that in mind, the First Amendment guarantees freedom of religion to any US citizen, which holds a solid defense for Jack Phillips. Section one of the Fourteenth Amendment of the US Constitution, in summary, states, All persons born or naturalized in the United Statesare citizens of the United Statesno state shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United Statesnor deny to any personthe equal protection of the law (SCOTUS). This amendment commonly referred to as the equal protection of the law amendment is famously noted in groundbreaking cases such as Brown v. Board of Education and Roe v. Wade. Craig and Mullins pleaded the Fourteenth Amendment when Phillips refused to sell them a personalized wedding cake. As soon as we sat down with the owner, he asked who the cake was for, we told him that it was us, and he informed us that he would not bake a cake for a same-sex weddingwe were mortified and humiliated stated David Mullins in a post-trial interview (Barnes). Phillips told the couple that he would happily sell them anything else in his shop, but since t heir request goes against his religious views, he respectfully declined. After the case was decided, Phillips appealed to the Colorado Court of Appeals. Phillips then petitioned to the Supreme Court for certiorari with the following question: Whether applying Colorados public accommodations law to compel Phillips to create an expression that violates his sincerely held religious beliefs about marriage violates the Free Speech or Free Exercise Clauses of the First Amendment (SCOTUS). The Supreme Court found the CCRC guilty because of their bias of the gay couple. Rhetoric The Supreme Court used an exceptional amount of hypothetical questions in their questioning of the lawyers. The questions varied from a baker calling their cake a piece of expressional artwork to an architect expressing themselves in their buildings. The Supreme Court continued to ask both attorneys, Frederick Yager with Craig and Mullins, and Kristen Waggoner with Masterpiece Cakeshop until they reached a decision. Michael Farris, President, CEO, and General Counsel of the Alliance Defending Freedom stated in his post-trial interview that this is the first time in American history where there is a serious consideration of compelling people to deliver a message thats contrary to their beliefs (SCOTUS). Farris also gave a lot of bold statements about the First Amendment including that freedom of speech includes the context where other people may be offended (SCOTUS). Conclusion This case puts America in a sticky situation because, in order for this case to set the precedent for future cases, the Supreme Court would be forced to decide if the fourteenth or the First Amendment is worth sacrificing. The Supreme Court decided in favor of Masterpiece Cakeshop due to bias. The main argument for Waggoner was that the CCRC violated Phillips First Amendment rights of freedom of speech, freedom of expression, and freedom of religion. The main argument for Yager was that Masterpiece Cakeshop violated the Fourteenth Amendment when they refused service to the couple. In regards to the law, the Supreme Court made the right decision because the CCRC showed bias when they should have acted as a neutral party. Michael Farris also said in his interview that tolerance is a two-way street (Farris). Showing tolerance to one side and not the other is not freedom. If this incident were to happen in 2018, the Supreme Court would rule in favor of the gay couple due to Obergefell v. Hodges, which legalized gay marriage in 2015 guaranteed by the Equal Protection Clause and the Due Process Clause (Oyez). Before this ruling, Republicans tried for many years to put an amendment on a ballot to make gay-marriage illegal across the country (Klarman, 2014, p.193). For future cases that are similar to this, the Supreme Court will have to judge on a case-by-case basis because there is nothing legally restricting business owners from expressing their views on their creations. References Fraleigh, D. (2011). Freedom of Expression in the Marketplace of Ideas. Thousand Oaks, CA: SAGE Publications, Inc. Klarman, M. (2014). From the Closet to the Altar. Oxford: Oxford University Press. Lockhart, W. (1987). Constitutional Law. St. Paul, Minnesota: West Publish Co. Mineshima-Lowe, D. (unknown) Retrieved November 11, 2018, from https://mtsu.edu/first-amendment/article/942/criminal-syndicalism-laws Robert Barnes (December 5, 2017) Retrieved November 13, 2018, from https://www.washingtonpost.com/politics/courts_law/supreme-court-asked-if-wedding-cake-bakers-case-protects-religious-freedom-or-illegal-discrimination/2017/12/05/c73e6efa-d969-11e7-a841-2066faf731ef_story.html?noredirect=onutm_term=.b158236af045 The Supreme Court of the United States (2017, October). Retrieved November 8, 2018, from https://www.supremecourt.gov/opinions/17pdf/16-111_j4el.pdf The Supreme Court of the United States (2018, June) Retrieved November 13, 2018, from https://www.c-span.org/video/?438139-1/supreme-court-hears-masterpiece-Cakeshop-v-colorado-civil-rights-commission-case