growth into a republic essays

growth into a republic essays How and under what social and economic conditions did the colonists of the new world evolve into a uniquely American Nation by the eve of the American Revolution? I feel that it is the very conflicts that plagued and on multiple occasions threatened to kill the Colonists dreams of a new free nation that enabled them to develop this uniquely American Nation and in effect win their freedom. The great trials that this new society faced molded the colonists into a group of people that above all other desires had a passion for freedom. From its earliest beginnings exploration of the Americas proved to be a dangerous and daunting task. The complete and utter failure of the settlement on Roanoke Island showed that trying to settle in the Americas would certainly be no walk in the park. It took a group of people who were completely consumed with their conquest of freedom to produce the first permanent colony in the Americas, Jamestown. The Pilgrims who settled Jamestown were essentially a desperate crowd who felt that they had no choice but to pursue a new life on a new continent. The political and religious climate in England prior to 1600 left this group of reformists in the cold so to speak in relation to their religious freedom at home. Despite Henry the Eighths defiance of the Roman Catholic Church in the early 1500s the tide in England again began to shift back toward its roots in Catholicism nearing the end of the century. Along with Queen Marys accession to power came the reuniting of formal ties between the government and Catholicism which left the Pilgrims with no other choice in their minds but to find a new home. The first settlement at Jamestown was plagued with all sorts of trouble, among these poor housing and inadequate food. To make matters worse, the settlement was located in a marshy area where salt water mixed with the coloni...

Examples of Business Plans Components

Examples of Business Plans Components When it comes to starting your own company (or managing someone elses), every business needs to develop and write a good business plan they can follow to achieve the companys goals, which can then be used to pitch to investors or seek out commercial loans. Put simply, a business plan is an outline of goals and the steps needed to achieve them, and while not all businesses require a formal business plan, composing a business plan, in general, is an essential step to starting your own business as it lays out what you plan to do to get your business off the ground. All business plans- even informal outlines- require several key components including an executive summary (including objectives and keys to success), a company summary (including ownership and history), a products and services section, a market analysis section, and a strategy and implementation section. Why Business Plans Are Important Taking a look at a  sample business plan, its easy to see how these documents can get quite lengthy, but not all business plans need to be as detailed as this- especially if youre not looking for investors or loans. A business plan is simply a way for your business to evaluate whether or not actions would benefit a companys ability to achieve its goals, so theres no need to write extra details if theyre not needed to organize your business. Still, you should be as detailed as necessary when composing your business plan as each element can greatly benefit future decisions by outlining clear guidelines for what the company plans to achieve and how it plans to achieve it. The length and content of these plans, then, comes from the type of business youre creating a plan for. Small businesses just looking to stay organized benefit from the objective-strategy structure of the standard business plan while bigger businesses or those hoping to expand can fully summarize every element of their businesses so investors and loan agents get a better understanding of the mission of that business- and whether or not they want to invest. Introduction to Business Plan Whether youre writing a  web design business plan  or a  tutoring business plan, there are several key components that must be included in the introduction to the document in order for the plan to be considered viable, including a summary of the business and its goals and the key components that indicate success. Every business plan, big or small, should start out with an executive summary that details what the company hopes to accomplish, how it hopes to accomplish it, and why this business is the right one for the job. Essentially, the executive summary is an overview of what will be included in the rest of the document and should inspire investors, loan officers, or potential business partners and clients to want to be a part of the plan. The objectives, mission statement, and keys to success are also principal components of this first section as they will outline achievable, concrete goals that the company plans to achieve through its business model. Whether youre stating well increase sales by more than $10 million by the third year or saying well improve inventory turnover to six turns next year, these goals and missions should be quantifiable and attainable. The Company Summary Section After fleshing out the objectives of your business plan, its time to describe the company itself, starting with a company summary that highlights major accomplishments as well as problem areas that need to be solved. This section also includes a summary of the ownership of the company, which should include any investors or stakeholders as well as owners and people who play a part in management decisions. You will also want to give a full company history, which includes the inherent barrier to your goals thus far as well as a review of prior years sales and expenses performances. Youll also want to list any outstanding debts and current assets alongside any trends noted in your particular industry that affect your financial and sales goals. Finally, you should include the companys locations and facilities, which detail the office or workspace being used for the business, what property assets the business has, and which departments are currently part of the company as they relate to achieving the companys goals. The Products and Services Section Every successful business must have a plan to make money through the products or services that business provides; so naturally, a good business plan must include a section about the core revenue model of the company. This section should start with a clear introductory overview to what the company offers consumers as well as the voice and style in which the company wishes to present itself to those customers- for example, a software company might say we dont just sell good accounting software, we change the way you balance your checkbook. The products and services section also details competitive comparisons- how this company measures up to others that offer the same good or service- as well as technology research, sourcing for materials, and future products and services the company plans to offer to help drive competition and sales. The Market Analysis Section In order to properly project what goods and services a company might want to offer in the future, a comprehensive market analysis section should also be included in your business plan. This section details exactly how well the current market in your companys business field is doing, including major and minor concerns that could affect your ability to achieve your sales and income goals. The section starts with an overview of the market your company targets (demographics) as well as industry analysis of what types of businesses typically exist within that marketplace and known participants who are your main source of competition within that industry. You should also include distribution, competition, and buying patterns alongside the companys main competitors and an overview of statistical figures from an in-depth market analysis. This way, investors, partners, or loan officers can see that you understand what stands between you and your companys goals: competition and the market itself. The Strategy and Implementation Section Finally, every good business plan needs to include a section detailing  the companys marketing, pricing, promotions, and sales strategies- as well as how the company plans to implement them and what sales forecasts have been discovered as a result of these plans. The introduction to this section should contain a high-level view of the strategy and their implementation including bulleted or numbered lists of objectives and the viable steps that can be taken in order to achieve them.  Calling out objectives like emphasize service and support or focus on target markets and describing how the company will go about doing this shows investors and business partners that you understand the market and what needs to be done to take your company to the next level. Once youve outlined each element of your companys strategy, youll then want to end the business plan with sales forecasts, which detail your expectations after implementing each element of the business plan itself. Essentially, this final section tells investors exactly what will be accomplished by carrying out this business plan into the future- or at least give them an idea that youve thought about what could happen if you implemented the plan.

Work Breakdown Structure Assignment Example | Topics and Well Written Essays - 500 words

Work Breakdown Structure - Assignment Example The time frame for completing all activities at the terminal ends must be within the confines of one reporting period. If the activity may spill over to the next period, then it should be further subdivided. It is possible to contract out the terminal elements of work as single units of activities. For instance, all the activities in the above WBS can be contracted to specific individuals or groups. The terminal elements should represent work activities that realistically are not possible to break further (Miller 98). The Tree Structure Format was employed in developing the work breakdown structure. This is the commonly used format in presenting the WBS. The major advantage over other methods is that it is easy to understand just by taking a quick glance (Miller 109). Users can quickly be able to view the flow of work and what they are expected to do. The downside is that it may be difficult to create compared to others such as the Tabular Format. In project management, certain activities or whole project may spiral out of control and take longer than usual to complete. This may occur due to lack of proper planning of the scope of the project ahead of its implementation. This is referred to as the scope creep. IT projects are highly susceptible to scope creep. For example, FoxMeyer Drug, a large pharmaceutical company experienced scope creep on trying to install a multimillion IT system that would manage all critical operations. The scope of the project experienced a continuous growth until the costs became prohibitive (Schwalbe 209). The IT system also experienced billing errors. The cause of scope creep in this case was the lack of a clearly defined scope of work. There were no elaborate work limits during the initial stages of the project. Product testing could also have helped eliminate failures in the new system which resulted to errors (Schwalbe 210). Northrop Grumman, a manufacturing company experienced scope creep during implementation

Risk management Essay Example | Topics and Well Written Essays - 3000 words

Risk management - Essay Example This created a bubble in the housing finance sector and mortgage properties. Investment banks and other financial institutions started to lend money to the mass of people as well as corporate houses for purchase of land or other business purposes. The land and housing properties were kept as mortgage serving as underlying securities for those loans. These loans were granted to the borrowers without looking at repayment feasibility of the loans or without carrying out adequate evaluation of the credit parameters. The credit parameters like income of the borrower, assets available to service the loan, existing liabilities, etc. were ignored by the financial institutions in the mortgage loans. This led to the inflation of the bubble in the housing sector which developed earlier. The bubble finally burst as the borrowers were unable to repay the loans and the defaulters in the mortgage loan market started to become heavy. This led to the devaluation of the mortgages which served as under lying securities. ... w of information to the market led to the erosion of investors’ confidence that reflected in the plunge of share prices of the company (Allen, 1999, p.24). Huge wealth of the investors was eroded in short time thereby causing a situation of liquidity crisis. Several companies like Lehmann Brothers, Bear Stearns, Meryl Lynch, etc. were affected due to fall in the valuation of the companies and inability to return the investment of the shareholders. The liquidity crisis created shortage of monetary supply in the economy which tightened the credit conditions in the economy. This created a global credit crisis which was fuelled by the implementation of revised regulatory standards, enforcement of strict credit parameters and revised policies of the companies to counter the global financial crisis. Role of financial engineering: derivative products were a risk management device Derivatives products are financial instruments that derive its value from the underlying assets such as s tock, interest rates, currencies, commodities, etc. Derivative products involve two parties entering into a contract for payment of a certain amount on a certain date under the agreed terms and conditions. The derivative products may be of two types, namely â€Å"lock† and â€Å"option† derivatives. The lock derivatives enforce the parties entering into the contract to fulfil the payment obligations of the derivative product as per terms and conditions. The â€Å"option’ derivative provides the right to the buyer to enter into the contract but the buyer is not obligated to enter into the contract in â€Å"option† derivatives. The derivative products are used to hedge financial risks and also to speculate financial gains in the time of adverse financial situations. The derivative products were used a

Marketing Plan Oberoi Hotels In Mumbai

Marketing Plan Oberoi Hotels In Mumbai A luxury 5-star business hotel, The Oberoi, New Delhi provides over 250 rooms and suites. It features the best of restaurants, a well-equipped business center and a rejuvenating spa experience. In addition the dedicated service makes the hotel popular with business and leisure travelers. Bearing a blend of traditional and colonial style, the rooms are done up with traditional Indian art and handicrafts and also appointments from Europe. The hotel has taken care to ensure there is no compromise on luxury, so a perfect balance of modern luxury and traditional charm has been achieved. Regally appointed baths and specially prepared toiletries add well to the luxuries offered. Guests can choose rooms with different views, the most popular being pool-view or golf course-view rooms. Amongst the most luxurious, the Kohinoor suite is the most luxurious. The Oberoi offers perfect rejuvenating experiences for the guests. A 9000 square area of the hotel dedicates itself to make you feel relaxed and get rejuvenated. The Oberoi Spa features a therapy suite, an Ayurveda therapy room and a hydrotherapy room for Vichy shower. For those who love to take laps, the hotel has temperature controlled outdoor swimming pool which allows you to swim in all seasons. Designed to suit the needs of the class business travelers, the hotel is well-appointed with all requirements for the same. It offers to guests conference rooms with a capacity to accommodate around 300 people, business centers with all modern facilities and other business facilities. Company Overview The Oberoi, Mumbai Located in the citys prime business and shopping district of Nariman Point, The Oberoi, Mumbai has been completely redesigned to be the ultimate destination for contemporary style and luxury in the city. Overlooking the Arabian Sea, the hotel welcomes you with space and serenity. Luxuriously appointed guestrooms have been meticulously planned with a host of innovative features using the latest technology. The Oberoi, Mumbai is located on Marine Drive, the famed boulevard along the coast in South Mumbai. An hours drive from the airport and only minutes away from the business, financial and entertainment districts, the hotel is also well located to visit the citys tourist attractions. The hotel offers a rich variety of dining experiences ranging from an all day dining restaurant serving global cuisine, to an Italian Restaurant and a signature Indian restaurant under the direction of a Michelin starred chef. An ideal location for business meetings and conferences in Mumbai, venues range from private meeting rooms at the 24-hours Business Centre to the conference rooms on the top floor of the hotel offering sweeping views of the Arabian Sea. Recreational facilities include an outdoor heated swimming pool, a fitness centre and a full service Oberoi Spa. The Spa and the Fitness Centre are open 24 hours. Complemented by Oberoi Hotels legendary service delivered by caring staff, The Oberoi, Mumbai is the ideal hotel for discerning business and leisure travellers. http://ezinearticles.com/?The-Oberoi-Hotel,-New-DelhiBlending-Business-With-Pleasureid=2320861 Our brands: Business Hotels The Oberoi, Calcutta The Oberoi, Mumbai The Oberoi, New Delhi Leisure Hotels: The Oberoi sahl Hasheesh The Oberoi Rajvillas The Oberoi Madina Wildflower Hall, Simla Current Situation Macro Environment (PESTEL Analysis) Economical The economy of UK has been getting back to the normal position as there are significant amount of increase in the tourists visiting the major cities of London as well the rest of the United Kingdom and so with the migrants from different parts of the world for jobs which would thus lead to a overall increase in the economy of the UK. Initially there need to be a high investment in purchase of building up of the vessel which would be covered under the financial capabilities of the Intercontinental group of hotels as there has been a gradual stability and increase in the economy of the Intercontinental Group of Hotels InterContinental Hotels was the main talking point yesterday as London started the new year with a bounce. InterContinental climbed 6.3 per cent to 597Â ½p after a unit of Hong Leong, the Asian conglomerate that owns Thistle Hotels, declared a 3 per cent stake. As it has been seen that the due to the economy crisis of recession there were many job losses which has left out the skilled workers out and away from their jobs but as now clearing of the overall debts of all the world economy there has been a significant growth in the economic factors as well many job openings And as seen now there is an substantial increase in Tourism sector which would be quiet related to concept of hospitality on board of Intercontinental Blue Retreat and thus would be easier to find experienced labour http://www.ft.com/cms/s/0/569a38fa-d937-11dd-ab5f-000077b07658.html Political In Britain there is new Liberal Democrats Government which will now bring on new rules and regulations on the have a change in taxation policy in correspondence to the present taxation policy on Britain The main focus of the government is to reduce the carbon credits by reducing the carbon emissions and such elements leading towards global warming. This means there will be an increase in the fuel costs by imposing taxes over it which will directly effect on the driving of the motor vessel of Intercontinental Blue Retreat which may have a long journeys of a week from Britain to Caribbean, Mexico, Bali, Dubai at initial and thus expanding with the themed holiday retreats so the taxation rates are the major concern in considerations with the fuel as well as the service taxation rates which are to be revised Socio Cultural Environment Since the time trend of cruise travel came into existence the cruise liners have been a status symbol for a frequent leisure traveller who had the power to spend high amount for his travel. It was only the upper class of the society who could have afforded to travel with leisure on board but since the concept of travel with leisure had been came into existence promoting varied tourist countries and attractions it has been quiet affordable for the working class and became a means of themed travels just instead of travel with leisure The average age of tourists travelling varies now from the young age group to the old age group varying from 15 55 for the purpose of visiting places over the world for holiday purpose Technological Factors The advancements in the cruise liners for facilitating the tourist with all the facilities throughout the journey. The major concerns in the cruise liners is the technologies to be used for waste management and water preservation and storage as well the oil or waste spills in the sea which are to be looked as major concerns.Some of the cruise liners are already implementing Water saving technologies are found throughout cruise ships, such as vacuumed toilets and low-flow faucet aerators on water outlets. In minimising emissions, is also looking at ways to reduce the amount of fuel used. As well as designing more fuel-efficient itineraries, the cruise line is pilot-testing a computer system that will make vessels more aerodynamic and lessen fuel consumption and have to further reduce sulphur oxide and nitrogen oxide emissions and particulate matter over the next decade in accordance with MARPOL Annex VI, revised in 2008, which relates to air pollution. Some cruise lines are already implementing scrubber technology on board their ships, a system in which the natural chemistry of seawater is used to scrub the sulphur out of a ships exhaust gases. These technologies are to be implemented and for which the budgeting will the looked over and thus new technologies will be adopted Environmental The cruise ships emit tons of sulphur emissions into the sea on a yearly average. The use of low sulphur-producing fuel which is the most popular means of reducing sulphur emissions in the cruise industry, also comes with some environmental consequences. The process of distilling crude oil to make the fuel leaves refineries with a type of waste fuel that is unusable and thus it leaves back a considerable amount of solid waste. Research is been carried out for viability of solar and wind turbine technology for ships and is set to release a sustainability report soon detailing more solutions for the future which will make the cruise liners eco friendly without disturbing the ecological balance and harming the environment. Legal The introduction of a new cruise liners should consider the various legal terms to be followed up which are imposed and regulated by the Cruise liner International Association (CLIA) along with the legal regulating bodies of the nations the laws and acts such as Design and Construction standards Cruise Vessel Safety and Security Act Sea Environmental law (solid waste/ Toxic / Ballast water / Air Pollution) Sexual assault on Cruise Act Log Book and Crime Reporting Crime Scene Preservation These all rules, regulations and acts are to be considered from formulation a vessel to the onboard safety and security of the consumer http://www.cruiselawnews.com/ Market Analysis According to the projected bar graph there seems to be a substantial increase in the cruise travellers within the coming two years and this would be a very good thing for the Intercontinental Blue Retreat The Cruising has become a major part of the tourism industry as well as for onboard hospitality accounting for with over 18 million passengers carried worldwide in 2010. The worlds largest cruise liner is Royal Caribbean which would be the major competitor for the Intercontinental Group. The industrys rapid growth has seen nine or more newly built ships catering to a North American clientele added every year since 2001, as well as others servicing European clientele. Smaller markets, such as the Asia-Pacific region, are generally serviced by older ships. These are displaced by new ships in the high growth areas. so the Intercontinental with its new vessel would initially grab on the European market and then with the themed holidays and thus moving towards the far east http://en.wikipedia.org/wiki/Cruise_ship Using Micheal Porters five force analysis model it will help us to classify the major five forces for the Intercontinental Blue Retreat Competitive Rivalry There is an existing high density of cruise liners along with a increase in 32 new vessels in the coming three years which will lead to increase in vessels and so creating a port reserving problems along with the shortage of ports for existing cruise vessels There has been a competitive rivalry between the major cruise liners in the past few decades in accordance with the on board services they offer to attract the customers along with the varied experiences for the cruisers to remember with Threat of New Entrants Though there are 11 new cruise vessels to be launched in 2011 there is a level of threat of entrants in luxury cruise market .The easiest way to enter the cruise industry appears to be via mergers, acquisitions, and takeovers. There are essentially three cruise market segments: contemporary, premium, and luxury. Along with these types of cruises comes varying levels of service and expertise. The high cost of training and maintaining exceptional employees for their shops, casinos, entertainment, hotel staff, world class chefs, and of course the maritime staff requires a parent company with vast financial resource. Therefore the threat of new entrants is substantial. As the similar marketing strategies can be applied over but the other large group of hotels Threat of Substitutes The cruise industry holds a unique position in that the threat of a substitution by another vacation activity by the current consumer market seems likely to be high with the pioneering cruise companies such as Royal Caribbean, Carnival in the cruise tourism. Family cruises are also growing in popularity. a cruise vacation is generally cheaper than a traditional vacation package. Many lines offer package airfare and cruise rates to their customers. An increasing number of lines are expanding their ports of call and destinations to please the demands of todays diverse cruise market. According to a survey 25 ships from major cruise lines from three more than last year is now carrying about 10% more passengers. All this means more choices for travellers. And thus increase in competition with the existing pioneering cruise companies and increasing a threat of substitution with Intercontinental Blue retreat Bargain Power of Suppliers A rise in fuel prices has been quite costly for the cruise industry, who are not only directly affected by fuel cost for running their own ships, but must raise ticket prices to cover the increase cost of flying due to high fuel prices and a hike in airfares. Quality, dependability on suppliers are vital in order to ensure repeat cruisers. If the food was good on the first cruise, consumers expect it to be up to par each time they cruise. This goes for advertising too. Carnival was the first cruise line to use television ads to promote itself. Travel services also play an important role in promoting and fulfilling cruise reservations. the bargain power of the suppliers in regards to fuel , food , supplies is likely to be high which needs an proper evaluation in accordance with the service contract for constant supply of the resources. Bargaining Power of Customers Cruise travellers have many different lines to choose from, each offering a slightly different variety of service on cruising. Most cruise lines target middle class travellers with the grand ocean liner experience. The first time travellers or cruisers are offered along in by moderately priced air and cruise package rates. Often one can buy a cruise vacation anywhere form $125-$250 per person, per night. Most hotel stays in major cities are more expensive per night, not including transportation as well as food. Along with low priced package rates, consumers are also demanding a unique vacation experience which would create a difference in their normal vacations . Now cruises appeal to a younger, hipper audience, and its easy to see why. Modern cruise ships are being more like floating resorts, offering everything from Casinos, spas and gyms to in-line skating and Rock-climbing walls. Cruising is the fastest-growing segment of the travel Ships also stop at more ports, with over 1,800 destinations worldwide to choose with. So does the bargain power of cruisers increase along with having wide options of cruise liners to choose from. Customer Analysis (current and targeted) There has been a rapid growth in number of UK cruise passengers travelling by cruise liners which have effectively been doubled in just eight years. The cruise report makes the prediction based on estimates by the UK Passenger Shipping Association that 1.35 million cruises were booked by UK residents last year, with a rise of 15% to 1.55 million predicted for this year. Now cruises are attracting to a younger, hipper audience, Modern cruise ships are being more like floating resorts, offering everything from Casinos, spas and gyms to in-line skating and Rock-climbing walls. Cruising is the fastest-growing segment of the travel Ships also stop at more ports, with over 1,800 destinations which would certainly lead to increase in the family travellers and young travellers which would create a trend for them to travel in luxury The base target of the Intercontinental group would be to create a difference on their cruise liners along with the generation trends. initially it will be launched starting the voyage from UK to Mexico, Caribbean Islands, and covering 1 voyage to Bali and Asian country parts. the motive would be to create a difference in hospitality as intercontinental is following the concept of making customer happy and to create great hotels guest love http://www.travelweekly.co.uk/Articles/2008/02/13/26646/uk-cruise-market-to-hit-two-million-passengers-by-2012.html Internal Environment The potentials of Intercontinental Blue Retreat Strengths: Good financial stability of the brand Customer loyalty Large database of Intercontinental customers Pioneers in Hospitality since long time Luxury Brand image along with all 9 brands of intercontinental group Assured clientele Weaknesses: Higher fixed cost Onboard service is labour intensive Seasonality of ship usage Weak environmental policies Long lead time for ship delivery before introduction in the market Competitive industry with other pioneering cruise liners High fuel and maintenance cost Opportunities: Expected 11 more ships in next four years Only 8 % have taken over in the tourism sector by cruise lines Ageing population wants relaxing vacations Multilingual staff for language efficiency which can be picked over within from the properties over the world ships for mergers or acquisitions from existing vessels due to brand power Threats: Maturing industry Overcapacity of vessels in the sea Rate of growth might slow down Expected growth of 6.3 % in coming year Tight regulations in voyage and cruise laws Other cruise companies to increase their vessels in next years by acquisitions Competitive advantage The aim is to build a sustainable competitive advantage could be achieved by Intercontinental Blue Retreat through the Intercontinental Hotels resorts groups economy and their pioneering performance in past few decades acquiring over 6 major brands within Brittan and world over . Possessing extensive knowledge of the UK market and existing extensive research into consumer behaviour they can offer a holistic service supported by the groups expertise in customer service. Intercontinental already has a guest loyalty card of which the regular guests or customers can avail of the discounted rates on the voyages or themed holidays with family and friends also can avail business facilitation with intercontinental business jets for conferencing. Intercontinental blue retreat would formulate a cruise theme trip along with the hotel stays at intercontinental resorts at varied location along with hampered gift packages for the loyal customers or frequent customers and offering business coaches for business class within the cruise and pioneering the cruise liners Mission Vision and core values of INTERCONTINENTAL HOTEL GROUP Mission: To create great hotels guests love. Vision: To build the hotel industrys strongest operating system focused on the biggest markets and segments where scale really counts. Core Values: Do the right thing Show we care Aim higher Celebrate difference Work better together Mission Vision and Core values of INTERCONTINENTAL BLUE RETREAT Mission: To create best cruise guest would love. Vision: to build up the pioneering voyages with a great customer satisfaction maintaining the higher scales in the cruise tourism sector Core Values: Do the best for the guest Show the care through better service on board Be pioneers Work unitedly Create valuable difference Introduction of INTERCONTINENTAL BLUE RETREAT The cruise vessel of Intercontinental would be introduced in summer 2010 from south Hampton port of Great Britain and the first voyage would be with grand opening to Caribbean island. The vessel would be initially advertised with the in-house marketing from all the brands of intercontinental group and along with a in-house reservation desk in the lobby of every hotel as travel desks at the lobby which would help make aware the brand loyal guests with the pre launching of luxury cruise The Marketing Strategy (Marketing Mix) Product: The product being a service product it has to be generally promoted based on the brand image of the hotel so as to facilitate loyal customers with the efficient and luxurious on board service at the intercontinental Blue retreat Price: The price of the voyage would be as along with the luxury with an offered discounted rate to the loyalty card members of intercontinental group and along with a discounted rate for the first 200 reservation special family and themed packages with a special rated with over the chosen destination in accordance to promote the voyages Place: The cruise vessel of Intercontinental would be introduced in summer 2010 from south Hampton port of Great Britain and the first voyage would be with grand opening to Caribbean island. The vessel would be initially advertised with the in-house marketing from all the brands of intercontinental group and along with a in-house reservation desk in the lobby of every hotel Promotion: The promotions are to carried out at initially by in house promotions by in room pamphlets, advertisements on in room televisions and to the business class by a presentation of advertisement of launching and on a large scale by following Companys own Website Billboards Printed advertisements Direct Mail to business class Loyalty members offers Online media Sales promotions Sponsorship Type of Promotion Method Objective Companys own website Efficient, branded website with online booking facilities. And initial advertised page Provide info Enable online bookings Billboards .billboards at the major transport lines and tourist places along with the airport and stations Create awareness and promote the luxury voyage facilitated for the consumers Printed Advertisements Poster advertisements Ads in publications such as the travel and tourism magazine remind and retain customers about the brands new launch Direct Mail Letters, Pamphlets. Reaching business class segment efficiently Online Media Emails Banners Sponsored links marketing Social media websites comparison websitessites. Utilise the internet to reach as many targeted customers, efficiently as possible, to guide them directly to the online booking system and retain data of customers to avail them with promotions. Sales Promotions In-house promotional stands and desk prior the launch Inform about the luxurious service of the cruise Loyalty members offer Offer with special packages to loyalty card members To increase brand loyalty of customer Sponsor high end events Sponsor high end events with a handful budget. To get relation with the people in events and thus make brand promotions Marketing Strategy: Differentiation Strategy: Intercontinental Blue Retreat should make their cruises more unique and luxurious then other cruise lines making differentiation with the packages or the services provided on board by the pioneering brand in hospitality. Sample of Advertising Critical Reflection I am a graduate in hospitality and tourism management with a relevant experience of one year working with a 5 star property. I have learned marketing in my bachelors but havent related or do not have much relevant experience with the same. It had always seemed interesting subject according to me. Coming from a hospitality background, learning the marketing concepts in depth and relating them with the real world scenario has been a truly worth experience. I was also able to explore the creative side of me while designing of the advertisement which made me think of the several factors which should actually be taken into consideration. My expectation at the beginning of the module was to learn the basic concepts of marketing which are to be used on regular basis on and throughout marketing in any industry. But I have not only learned the core marketing theories but able to apply the theoretical concepts to practical. I feel confident now as i can take any product and formulate a descent marketing strategy. Following a video advert for the designed product line is a concept of learning the advertisement trends of marketing the new product which is quiet interesting. The assignments provided me a tremendous opportunity to apply the gained theoretical knowledge and bring into practice. I have always considered PESTEL analysis and marketing mix as the main tool to analyse a marketing strategy for any product. These both theories provide a concrete base for marketing any product. while designing the product line of my product it became quiet clear and concise to me how anyone can relate effectively use the 4 Ps of marketing mix considering not only the product and place as in usual rather then also looked over the price and promotion of the product which are of major considerations for any product. My concept of promotion of a product was only as advertisement but as i progressed through the coursework i found out that advertisement is just a basic tool of promotion. Whereas promotions can be done in varied different ways to promote the product in market. One of my biggest misconceptions about product placement was cleared in this assignment. I always used to consider the placement of product about an large scale in a hypermarket .as going through the product line of my new product of an chain of hotels to cruise liners was a huge and massive product for which the location on the right place at right time maters a lot as the cruise business is usually termed as seasonal PESTEL analysis helped me to look overall factors which would effect the new product in the existing competitive market. at initial the factors like political, social and environmental factors where not been of much importance in accordance to me but while going through the assignment i realised that these factors to play a major concern in case of INTERCONTINENTAL group of hotels launching a cruise liner. The environmental factors are of major consideration with the legal environmental laws for the cruise liners as to regulations of carbon emission and oil spillages of cruises are considered with different laws which are followed up by the companies Market analysis is an another vital tool to recognise and evaluate the market segmentation of an particular product in the market. as considering the marketing game which initially i found to be worthless. But it proved to be a very effective tool for evaluating the strategies to be applied in accordance to market situations. i always had it in my mind as a key assignment where i have learned to evaluate the market in accordance with the situation of the market and the requirements on the product in the sector. it also helped me to consider major budgeting factor as we in a group where provided with a fix budget. During designing of the product, I had to keep in the mind the existing product portfolio, and the brand image of the company. This was challenging as they act as few factors within which I had the design the product. Placing myself in the shoes of a marketing head, I had to keep in mind the overall marketing strategy of the company, where my product fits in to the plan and how it delivers value to the customers. How would my product differentiated from the other competitors in the market The consumer analysis in the coursework was one of key learning aspects to consider the consumer behaviour along with the consumer buying habits depending upon the several factors such as age, sex, culture, habits, psychology, needs and wants of a customer which helps in formulating a unique products which can be differentiated from the others thus creating a competitive advantage. The purchasing power of customers vary which makes it more difficult for pricing a product accordingly and also that means to me as a marketing person is that I need to keep in mind these various aspects while designing the marketing campaign. Therefore I felt, the customer profiling exercise is a great tool to understand and identify the target segment of the customers. This exercise has enabled and enhanced my understanding of marketing as a tool to figure out the right target segment for the right set of customers and the right campaign that will help promote/sell the product. It was great to know that the intercontinental group of hotels maintain a portfolio of regular and business class consumer as well the loyalty card members. They avail and provide their consumers with a global facilitation with the loyalty card with the all existing 7 brands over round the world. The porters five force analysis which considers the differential factors irrespective to any other theories has helped me through the assignment to consider the situational analysis of the product in the concurrent market as the factors considered such as competitive rivalry, threat of entrants, threat of substitutes are major concerns for the market situation analysis while the bargain power of consumers and suppliers where of not much importance to me unless i evaluated the assignment and came through the situations where such analysis are the major issued as for INTERCONTINENTAL cruise liners had to enter into new market there the supplies such as fuel, food and water suppliers are the major onboard requirements to be considered and suppliers bargain power has helped me to look-over evaluation of any supplier SWOT analysis was useful in clearly highlighting the strengths I can use to promote and position the product, looking to weaknesses how i can improve the defects on the company, opportunities and threats will help me to look on to futuristic considerations. The best thing about the SWOT analysis was that during the process of conducting SWOT for the pioneering brand of Intercontinental Hotels and resorts, I realised that it is a very effective tool to understand a companys position in the overall market. Realizing the benefits of a SWOT analysis I decided to conduct a SWOT analysis on myself. This was even more insightful to me. It clearly helped me understand how I can improve myself professionally and personally. Considering my strengths weaknesses and improve myself After going through the assignment it reminds me of the question which was once asked to us as in a practice session to debate on with Marketing is an art or a science? This now truly makes me feel that it cant be any single piece of the duo pair because the science of the theory is implemented and the form of marketing art helps to implement the science into practical. So it cannot be just the one part of instead both terms compliment each other. During the exercise I felt I have undergone a complete transformation in terms of

Classify Jobs by Type Essay

Have you ever count how many types of jobs? Which job do you prefer to do? Choosing proper jobs are important in our life. If you are familiar with the professional area about your jobs, you could easier find a suitable job. In fact, there are three types of jobs which are educators, creators, and laborers. The first type is educator. The educators’ purpose is that they give knowledge to the people. For example, teachers are one of educator. And they teach and educate people. In the words, they not only teach students knowledge from the book, but also teach them the correct behaviors. Moreover, they guide students how to think about information and how to deal with questions. For example, teacher can teach us a lot of knowledge in our compulsory education. The second type is creative jobs. The creators’ purpose is that they want to bring something new to the world such as industrial designer and movie producers. They create the real things from virtual ideas. They can explain and express ideas from peoples. Also, They can even create the beautiful scene. Moreover, their works can touch people’s heart; for instance, iPhone is made from industrial designer and it is the first smart phone with touch function and Internet. When it appears on the market, it makes people crazy. The third type is laborers. The laborers’ purpose is that they maintain the functions of societies. They are like screws, which mean that they are small, but they play important roles. They are the largest group of human societies. For example, creators invent a great idea, such as iPhone, but it still needs laborers to implement it. Otherwise, just few people can enjoy the iPhone. Although their work looks simple, it is necessary in the society. In conclusion, each job has its unique place. The educator guides people. The creator achieves people’s dreams. The laborers keep the social operation going. All of them are important in our society. In my opinion, I like to be a creative because it is a challenge work.

Essay on Thomas Jefferson - 3378 Words

It all began when Peter Jefferson, an ambitious surveyor, farmer, and mapmaker met Jane Rudolph during his trip to England. They married and moved to the British colony of Virginia. Years later, Thomas Jefferson was born on April 13, 1743 in Albermarle County. He was the third child out of eight. By the age of five, Jefferson began to be schooled, along with his cousins, by a tutor. When he was nine, Thomas Jefferson was sent to a boarding school where he studied French, Latin, and Greek. He spent his vacations at home with his siblings, and first took interest in learning the violin given to him by his father. Tom and his father were quite close, and every time Thomas visited, he and his father would spend hours riding, canoeing, and†¦show more content†¦He finally chose law as his profession and studied under the guidance of George Wythe. Wythe considered Jefferson his favorite pupil out of all others he had taught in his three generations of teaching. Jefferson passed the Virginia Bar exam that lawyers even today must pass, and was officially a lawyer at the age of 24. Instantly, Jefferson received many cases, most of which he won due to Wythe?s great teaching skills. Thomas was a good writer and he wrote several books about his greatest cases. He decided to sell his books since they were worth a great sum. Jefferson had grown to be six feet and two and a half inches tall. That was considered astounding since people were generally shorter and rarely passed six feet during his time. He was slender yet sinewy and had attractive, gaunt features, his complexion was ruddy. Gray eyes and strawberry-blonde hair complete his appearance description. Extremely graceful and suave with a prideful manner, he had an engaging charm. He was emotional, sympathetic, and had intense convictions. There was charisma in his frank and earnest manner. Though he was a poor public speaker who mumbled through his significant orations, his masterful and skilled writing more th an made up for this impediment. Jefferson?s hobbies were fishing, horticulture, riding, playing the violin, botany, and walking. He was also a great architect, inventor, scientist, andShow MoreRelatedWho Is Thomas Jefferson?993 Words   |  4 Pages Who is Thomas Jefferson? Matthew Backlin United States History 1 A CP October 18, 2015 Who was Thomas Jefferson? Most people just think of him as the man who wrote the Declaration of Independence or just one of our many presidents. That’s not the case. Jefferson was more than that, He was a very intelligent man and a loving father and grandfather. Thomas Jefferson was also an inventor and one of the most significant men in the history of makingRead MoreThomas Jefferson And The Constitution911 Words   |  4 Pagesopinions. However Thomas Jefferson the 4th president of the United States also known as the father of the constitution and Alexander Hamilton who was the author of the majority papers written as well as the leading member of the constitutional convention the both of them took part in creating the(factions) that lead to the political systems also known as democracy being introduced. James Madison was the principle intellecteal leader of the constitutional convention while Thomas Jefferson contributedRead MoreEssay on Thomas Jefferson1532 Words   |  7 PagesThomas Jefferson He is best remembered as a great president and as the author of the Declaration of Independence. He also won lasting fame as a diplomat, a political thinker, and a founder of the Democratic Party. Jeffersons interests and talents covered an amazing range. He became one of the leading American architects of his time and designed the Virginia Capitol, the University of Virginia, and his own home, Monticello. He greatly appreciated art and music and tried to encourage theirRead MoreEssay Thomas Jefferson1012 Words   |  5 Pages Thomas Jefferson was born on April 13, 1743 in Albermarle County, Virginia. He was born in a simple four-room house in Shadwell, Virginia, what is now Monticello. His father, Peter Jefferson, was a planter who was a bright, brave, and strong man. His mother was a very gentle lady. She was boring under one of the most distinguished families in the area. His family had prospered since the first Jefferson arrived in America from Whales in 1612. Soon after Jef ferson’s birth, the French and British beganRead MoreThe Contributions Of Thomas Jefferson1474 Words   |  6 Pageshowever, there was a red-haired Virginian who was less than intimidating yet more literate and educated; he was credited for driving the nail in our retaliation against Britain’s lack of representation against the colonists. This man’s name was Thomas Jefferson, a historical figure who wasn’t expected to accomplish much based on his modesty; however, he achieved so many successful pursuits in which the most notable contributions will be included in the following main points: His general background/upbringingsRead MoreThomas Jefferson Essay753 Words   |  4 PagesThomas Jefferson Thomas Jeffersons ideals and beliefs were derived from a deep regard for life, liberty, and freedom. His concept of individual freedoms strongly disagreed with the notion of a guided republic which he believed concentrated a great deal unchecked power among a few people. This could have the potential of tyrannical government that might suppress personal freedoms of any kind especially those of religion, which Jefferson feels very strongly felt should be protected. AfterRead More Thomas Jefferson Essay869 Words   |  4 Pages Thomas Jefferson was born on April 13, 1743 to Peter and Jane Jefferson. His exact place of birth is not known. But it is believed to be about five miles outside of Charlottesville. He had ten brothers and sisters, but many of them died very young. Jefferson was one of two surviving sons. He was sandy-haired, tall, and awkward. His nickname was â€Å"Long Tom.† He really enjoyed outdoor activities, especially riding, shooting, and canoeing. Jefferson was also great musician and a diligent worker whoRead More thomas jefferson Essay912 Words   |  4 Pages Thomas Jefferson was Born on April 13, 1743,on a farm called Shadwell, what is now called Monticello, in the county of Albermarle, Virginia. Jefferson was the third child in the family and grew up with six sisters and one brother. At the age of five, Jefferson was placed by his father, Peter Jefferson, at an quot;English school, for four years, where he developed an interest in botany, geology, cartography, and North American explorationquot;. After English school, was transferred to a Latin schoolRead More Thomas Jefferson Essay1217 Words   |  5 Pagesthat I read is Thomas Jefferson by Norman K. Risjord. This book was published in 1994. The biography I read was Thomas Jefferson and it was very enlightening and informative. The story began in Shadwell, Virginia where Thomas Jefferson was born in 1743 and raised until he was approximately 18. Thomas Jefferson’s parents were well off, but his father died when Thomas was 14. When Jefferson was 17 years old, he got permission to attend the College of William and Mary. Thomas Jefferson did many thingsRead MoreEssay on Thomas Jefferson841 Words   |  4 PagesFrance Was in favor of this Alliance with France Wanted to work with the British Repelled the judiciary Act of 1801 They were all for it Jefferson had dismissed many federalist and judges so they were against it. Part 2: Response Write a 350-word response to the following question: How â€Å"Jeffersonian† was Thomas Jefferson as president? Jefferson doesnt fit neatly into the label Jeffersonian†. Jeffersons commitment to the separation of church and state, his  Virginia Act for Establishing